La-Kita Gilmore

Written By Danielle Guillermo

LaKitaGilmore.com

The Project

I have had the pleasure of working with La-Kita Gilmore for more than 5 years. In fact, she was the first person to hire me to create a website for her brand.

I like to think that our work has grown together. We’ve been through 3-4 iterations of her website over the years as her LLC and ministry became more defined. Although the site has always been dedicated to leadership development, this service has taken many forms…and I’m sure this isn’t the last!

The Challenge

For La-Kita’s most recent update, we did a full rebrand. This included:

  • Refreshed Brand Identity

  • Brand Values, Personality, Messaging, Tone

  • Brand Logo & Colors

  • Visual Assets (Business Cards, Letterhead)

  • Website Development

  • New Email Marketing Service

The result is a fresh website focused on her primary audience, leaders in ministry. Unlike previous versions that focused on bringing awareness to La-Kita’s work, this site grabs the viewers attention with the resources that she has designed to help them. The site is complete in and of itself, but can easily expand to fit any courses or online offerings she may create.

The Result

  • Positioned for the next development of her organization

  • Regularly contacted for speaking engagements and workshops

  • A hub for outreach and all of her work

See it live: lakitagilmore.com

Danielle Guillermo https://danielleguillermo.com
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