Rachel Cato

The Project

Rachel Cato is a vocal coach who is launching private services in Brooklyn, NY. Her work attracts aspiring artists who are interested in auditioning for competitive high schools, plays, and musicals.

The Challenge

We worked to create a streamlined, site that appears to be a single page. In reality, it has 2 side quests (pages). This is great for SEO and to expound upon information that is on the main, scrolling page. It is designed with minimalist, boutique style black and white palette, but includes a contrasting, full color video in the midst of the scroll. The headline is a value statement that rotates with possible outcomes. The grey is reminiscent of the cityscape of Brooklyn. In contrast, the warm mustard yellow accent reflects Rachel’s energetic personality and teaching philosophy.

The Result

“This is so helpful. It goes beyond branding. It’s deeper. Everyone should have this.”

-Rachel Cato