Rachel Cato

RachelCato.com

The Project

Rachel Cato is a vocal coach who is launching private services in Brooklyn, NY. Her work attracts aspiring artists who are interested in auditioning for competitive high schools, plays, and musicals.

The Challenge

We worked to create a streamlined, single page site. It is designed with minimalist, boutique style black and white palette, but includes a contrasting, full color video in the midst of the scroll. The headline is a value statement that rotates with possible outcomes. The grey is reminiscent of the concrete jungle that is the city, but the warm yellow that ribbons throughout is on brand for Rachel’s personality and teaching philosophy.

The Result

“This [brand strategy session] is so helpful. It goes beyond branding. It’s deeper. Everyone should have this.” -Rachel