Boston Dance Studios

Written By Danielle Guillermo

Logo in action on both the walls and merchandise. Photo Credit: BDS

The Project

Founder/Artistic Director Tara Brown was interested in creating a new home for dance in Boston, MA. This venture was designed to address the shortage of quality dance classes in a variety of techniques, specifically for adults. Whether enthusiasts, professionals, or aspiring professionals, Boston Dance Studios was birthed to fill the void and create new resources for the dance community.

The Challenge

Complete brand creation of an adult commercial dance studio, en par with similar studios found in NYC and LA and website design.

  • Brand Design

    • Research, Discovery, Strategy Sessions

    • Brand Visual Assets (Logos, Submarks, Fonts, Color Palette, Letterhead)

    • Branding Messaging

  • Website Design

    • Strategic, UX, UI Design

    • Content Creation

    • Start Up SEO

    • Domain name selection

  • Google Profile to support SEO

  • Class and Donation Software Integration

  • Email Marketing Software Integration

The Result

  • Website ranking #1 under “boston dance studios” 1-3 months

  • More than 1000 dancers walked through the doors of the studio in the first 3 months

  • 24 Individual Faculty pages that can function as standalone sites for the artists.

  • Creation of a professional, legacy brand— the first of its kind in Boston, MA

Danielle Guillermo https://danielleguillermo.com
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