Women of Purpose

WOPurpose.com

The Project

Over the past 6 years, what started as a landing page for a second annual conference has become a fully developed website with blog, commerce, and online course.

The Challenge

For Women of Purpose’s most recent update, I completed a full website redesign. This included:

• Incorporating new brand visual assets (logo, color palette by Shannon Lawson)

• Commerce (Brand merchandise designed by Shannon Lawson & Desovia Agba)

• Brand Messaging

• Establishing Course & Course Community (Thinkific)

• Website Development & Regular Maintenance

• Sales Landing Page for Annual Event

• Email Marketing Service

The Result

• Sold out conference sales over multiple years. Ability to upsell merchandise with ticket sales

• Active online mentoring program as well as a waiting list for the program

• Clear messaging not only for the website, but also for successful grant applications.

• A growing email subscriber list

• Top ranking site under “Women of Purpose”

See it live: wopurpose.com